The One Euro Finals

The Jordan Brand The One: European Finals took over West London in summer 2025, bringing together 16 of the continent’s top one-on-one players for the ultimate head-to-head competition. Following regional qualifiers in London, Paris, Belgrade, and Ljubljana, Europe’s elite hoopers battled it out for a chance to represent the region at the Global Finals in New York City.

Cut The Net managed all basketball operations, logistics, infrastructure, and scheduling for the event, ensuring world-class execution from setup to final whistle. Working closely with Jordan Brand, CTN delivered a seamless competition environment and authentic basketball experience that matched the energy and cultural relevance of the brand.

The event combined high-level basketball with lifestyle and creativity — featuring a Jordan customisation zone, arcade games, special guests, and live music from Victory Lap Radio — making The One: Euro Finals a true celebration of global basketball culture and the next generation of talent.