Subway Skills Challenge

As part of the Ball Out 3×3 National Finals at Finsbury Park, Cut The Net delivered the Subway Skills Challenge — a fun, fast-paced sponsor activation designed to engage players and fans during breaks in play.

Competitors raced against the clock through a custom-built obstacle course, dribbling through “footlongs”, passing through the “cookie”, and finishing with a free throw and three-pointer in the quickest time possible.

Cut The Net handled the full end-to-end delivery of the activation — designing all visual assets, producing bespoke challenge elements and branding materials, supplying equipment, and managing on-site operations.

The result was an eye-catching, crowd-pleasing activation that perfectly balanced entertainment and brand storytelling, giving Subway a standout presence at one of the UK’s biggest basketball events.