Run It FWD

In October 2022, Jordan Brand hosted Run It FWD at The Regal — a landmark event celebrating Black History Month through basketball, culture, and community.

Centred around the message of looking ahead, embracing the future, and leaving the past behind, the event brought together athletes, creators, and changemakers for a day of competition and connection.

Cut The Net delivered full basketball operations for Run It FWD, managing all logistics, talent coordination, scheduling, and equipment to ensure a seamless experience on and off the court.

Working alongside Jordan Brand and agency Metallic, CTN provided the operational backbone that allowed the storytelling and creative vision — showcased through a Jumpman23 Instagram Story takeover — to come to life.

The result was a powerful, culturally resonant event that highlighted the strength of Black British culture and its global influence, blending purpose-driven storytelling with authentic basketball energy.