NBA 3X London

Since 2022, Cut The Net has partnered with the NBA to deliver NBA 3X London — the capital’s premier 3-on-3 basketball experience.

The event brings together 72 teams across multiple divisions alongside interactive fan activations, partner giveaways, and live entertainment, creating a vibrant celebration of basketball culture.

In 2025, the tournament evolved into a Creator Edition, featuring top UK content creators and athletes competing under FIBA 3×3 rules in front of fans at Trafalgar Square.

Cut The Net oversees all basketball operations, delivery, recruitment, scheduling, and talent management for the event, while also supporting marketing and promotional activity.

Every year, winners of the men’s and women’s 18+ categories earn tickets to the NBA Global Games — the ultimate prize for basketball fans and players alike.