Luka Bled

In September 2023, Lake Bled played host to one of the most visually stunning basketball activations ever staged — the global launch of the Air Jordan LUKA 2 “Lake Bled” sneaker.

Set against Slovenia’s breathtaking natural backdrop, the event featured a floating 3×3 basketball court in the middle of the lake, blending sport, culture, and sustainability in a truly unforgettable spectacle.

Cut The Net supported Jordan Brand throughout the project — from pre-production 3D renders of the court setup to full on-site content capture.

Our team of two videographers and a photographer produced a 23-second social edit for the Jumpman23 global channels alongside a suite of editorial and lifestyle imagery that showcased both the product and the setting in perfect harmony.

The result was a striking piece of global storytelling that elevated the LUKA 2 launch, celebrated Slovenia’s natural beauty, and underlined Jordan Brand’s ability — and Cut The Net’s creative execution — to merge basketball culture with world-class experiences.