Jr NBA Mile

As part of London Marathon Events’ Vitality Westminster Mile, the Jr. NBA Mile brought together hundreds of young people aged 11–14 for a unique blend of basketball and running in the heart of London.

Participants took part in two dedicated Jr. NBA Mile waves, finishing outside Buckingham Palace, before heading to Green Park for the Jr. NBA Zone — a vibrant fan experience featuring shooting challenges, inflatables, mini hoops, and the iconic Larry O’Brien Trophy.

Cut The Net delivered full operational, logistical, and content support for the NBA, managing all aspects of the Jr. NBA Zone and runner engagement.

Our team oversaw participant registration, zone build and branding, live activations including the shooting gun and trophy photo backdrop, and on-site hosting — while capturing high-quality video and photo content throughout the day.

The result was a seamless, high-energy event that celebrated youth participation, physical activity, and basketball culture — perfectly aligning with the Jr. NBA’s mission to inspire the next generation through teamwork, determination, and community.