NBA 3X London

CTN has worked with the NBA to operate their NBA 3X London tournament every year since 2022.

The event featured a 72-team 3-on-3 basketball tournament and various interactive basketball activities for fans as well as prizes to be won, courtesy of various partners, while the 2025 edition morphed into a creator tournament.

Participants receive NBA 3X jerseys, and the winners of the men’s and women’s 18+ category win tickets to the NBA Global games.

CTN is responsible for all basketball operations, delivery, recruitment, scheduling, talent management and supports on marketing.